NO.01
SERUM

PRE-SALE: 10.28.2020

real muthas say

  • "Minimized the pores, increased skin elasticity, thus minimized appearance of deep wrinkles and fine lines. I love the feel, and how fast it's absorbed by the skin."
  • "Very natural and soothing. Definitely saw a difference after one week."
  • "Love it! With other brightening/Vit C serums I have to layer a hydrating serum on top, but this one does the job of both and is more effective."
  • "It's only been 2 weeks but I see that it's helped with my hyperpigmentation."

real muthas say

  • "Minimized the pores, increased skin elasticity, thus minimized appearance of deep wrinkles and fine lines. I love the feel, and how fast it's absorbed by the skin."
  • "Very natural and soothing. Definitely saw a difference after one week."
  • "Love it! With other brightening/Vit C serums I have to layer a hydrating serum on top, but this one does the job of both and is more effective."
  • "It's only been 2 weeks but I see that it's helped with my hyperpigmentation."
  • 100%saw improvement in skin radiance*
  • 96%saw improvement in skin hydration*
  • 88%saw improvement in appearance of uneven skin tone**

Next-Level Vitamin C

Experience more powerful results with our oil-soluble, stabilized Vitamin C that delivers Vitamin C into the cells 50x more effectively than ascorbic acid, the most commonly used form of Vitamin C. The Vitamin C in No. 1 Serum has been clinically proven to reduce discoloration and increase collagen production. As a potent antioxidant, Vitamin C also helps protect skin from UVA/UVB damage and has been shown to help treat acne.

In a consumer panel test of 25 participants.
*After 2 weeks of daily use
**After 4 weeks of daily use

the muthaload

Serum No.1 features our proprietary skin-reconditioning MUTHALOAD™ Core Technology, a powerful blend of bio-fermented actives that are easily absorbed to intensely nourish skin and boost its own internal mechanism. Our unique bio-fermentation blend optimizes the delivery and benefits of clinically proven actives including a Hyaluronic Acid Complex, Rice Peptide Complex and Rice Kefiran to protect, hydrate, and repair damage caused by our modern lifestyles. The result—healthier, more resilient skin.

protect

Licorice Extract: Skin-soothing antioxidant that is particularly beneficial for sensitive skin.・ Green Tea Extract: Potent antioxidant that contains a high concentration of polyphenols, it is known to neutralize free radicals from UVA/UVB exposure. Ideal for sensitive skin types that are prone to redness. ・ Ferulic Acid: Protective antioxidant that has been shown to reduce the visual signs of aging, such as fine lines and wrinkles. ・Acai Extract: A true superfood, Acai has effective moisturizing and calming benefits. It has been shown to minimize redness.

hydrate

Hyaluronic Acid Complex: Composed with four versions of Hyaluronic Acid to provide hydration at your skin’s surface and throughout the layers underneath. Each version contains different properties that build up and form a 3-D network to target the multiple layers of skin in order to replenish water from the outside and hold water from the inside. ・Konjac Root: Contains high concentrations of glucomannan, a natural hydrator that has similar moisturizing capabilities as Hyaluronic Acid.

repair

Niacinamide: Rich in benefits for the skin, Niacinamide enhances skin tone, improves texture, evens the complexion, and reduces the appearance of acne. It is a structural building block for many of your skin’s essential processes. ・ Tsubaki Oil: Rich in Oleic Acid and Omega-3 and Omega-6 fatty acids, this oil rapidly absorbs into the skin to provide a luminous glow without an oily residue. Also contains Vitamins A, B, D, and E, potent antioxidants that are proven to soothe skin, boost collagen, minimize water loss, and reduce wrinkles. ・Rice Kefiran: A fermented active, with probiotic benefits, that is clinically proven to significantly increase moisture, hydration, firmness, and elasticity while reducing the appearance of lines and wrinkles. It also helps repair and strengthen the skin’s barrier and microbiome.
  • “I can't live without it.”
  • “I didn't know Serum could change your skin this dramatically.”
  • “I had sun spots that's been with me since my teens. Now they're gone, didn't even know that was possible.”
  • "I can't really explain it, my skin is just...better.”
  • “Can't live without it. I'm that person now.”