Backstory on the No.1 Serum

A little backstory on the No.1 Serum and why I created it in the first place.

Backstory on the No.1 Serum

A little backstory on the No.1 Serum and why I created it in the first place.

When I was pregnant...

I started noticing a dark patch on my upper lip. I’d never had it before and found out it was melasma. It’s super common during pregnancy (thanks, hormones), and it can show up on your cheeks, forehead, or upper lip.The tricky part? It sticks around. And sun, heat, even stress can make it worse.
I tried a lot of different products. Some things helped a little, but nothing really made a difference. And most of the heavy-hitter options weren’t safe during pregnancy or while breastfeeding. So I decided to make something I could use. That’s how the No.1 Serum was born.
model hand dispensing No 1 Serum from pump 1

When I was pregnant...

I started noticing a dark patch on my upper lip. I’d never had it before and found out it was melasma. It’s super common during pregnancy (thanks, hormones), and it can show up on your cheeks, forehead, or upper lip.The tricky part? It sticks around. And sun, heat, even stress can make it worse.
I tried a lot of different products. Some things helped a little, but nothing really made a difference. And most of the heavy-hitter options weren’t safe during pregnancy or while breastfeeding. So I decided to make something I could use. That’s how the No.1 Serum was born.
model hand dispensing No 1 Serum from pump 1

It’s powered by:


  • THD Ascorbate - a super stable form of Vitamin C that doesn’t break down easily like some others do. It’s known to help brighten your skin and even out your tone without irritation.

  • Ferulic Acid - an antioxidant I call liquid gold. It helps protect your skin from things like sun, pollution, and other stuff that can cause damage or dark spots.

It’s gentle, effective, and made my skin feel brighter, smoother, and just better overall.
bottle of MUTHA No. 1 Serum with droplets background showing the product texture
bottle of MUTHA No. 1 Serum with droplets background showing the product texture

It’s powered by:


  • THD Ascorbate - a super stable form of Vitamin C that doesn’t break down easily like some others do. It’s known to help brighten your skin and even out your tone without irritation.

  • Ferulic Acid - an antioxidant I call liquid gold. It helps protect your skin from things like sun, pollution, and other stuff that can cause damage or dark spots.

It’s gentle, effective, and made my skin feel brighter, smoother, and just better overall.

I use it:


  • In the morning before sunscreen

  • After sun exposure

  • At night when I need a little reset
bottle of MUTHA No. 1 Serum sitting on wooden fence post by the beach

I use it:


  • In the morning before sunscreen

  • After sun exposure

  • At night when I need a little reset
bottle of MUTHA No. 1 Serum sitting on wooden fence post by the beach
If you already use it, you know. And if you’re just starting, I hope it becomes your No.1 too.
xxHope Smith
If you already use it, you know. And if you’re just starting, I hope it becomes your No.1 too.
xxHope Smith