Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

1. Personal Information We Collect From You

When you visit the Site, we automatically collect certain information about your device, including information about your web browser type, IP address, time zone, and some cookie identifiers. Additionally, as you browse the Site, we collect information about the web pages or products that you view, which websites or search terms referred you to the Site, and general information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit:
  • “Log files” track actions occurring on the Site, and collect data from your IP address, web browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. You may be given the option to request that items, products or information be sent directly to other recipients. It may be necessary for you to provide their name, address, email address and telephone number. We refer to this information as “Order Information.”

While browsing on the Site, you may enter contests, subscribe to services or respond to certain offers and opportunities. During these transactions, it may be necessary for you to voluntarily provide some of the following information: name, address, email address, telephone number, credit card information and information about interest in and use of various products, programs, and services. We refer to this information as “Other Information.”

When MUTHA refers to “Personal Information” in this Privacy Policy, we are talking about all Device Information, Order Information and Other Information.

2. How Do We Use Your Personal Information?

We use the collected Order Information to fulfill all orders placed through the Site, including processing your payment information, shipping your items, and sending your invoices and/or order confirmations.

Additionally, we use this Order Information to:

  • Communicate with you
  • Screen our orders for potential risk or fraud*
  • Provide you with promotions or advertising related to products and services that we believe may be of interest to you. This communication originates from any preferences you have shared with us.

The Device Information we collect (specifically your IP address) aids in our screening process to determine potential risk or fraud.* This information is also used to improve and optimize our Site, i.e. by generating analytics on customer browsing and Site interaction, determining the effectiveness of marketing and advertising campaigns, and in developing our technologies to improve your user experience.

Furthermore, Device Information may be used to deliver advertising and promotional information from our partners or third-party vendors.

3. Sharing Your Personal Information

We may transfer (or otherwise make available) your Personal Information to third-parties who provide services on our behalf. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here:

Additionally, we use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: If you wish to opt-out of Google Analytics, please visit the following site:

We may engage agents or contractors to provide processing or fulfillment services. These agents or contractors have access to your Personal Information only for the purpose of performing services on our behalf and are expressly obligated not to disclose or use your Personal Information for any other purpose.

Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:

You can opt out of targeted advertising via the following resources:

Additionally, you can choose to opt out of a variety of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

4. “Do Not Track”

Please note that we do not alter our Site’s data collection and use practices when we see a DNT signal from your web browser.

5. Data Retention

MUTHA retains any Personal Information we receive from your Order Information, unless you ask us to delete this information.

6. Minors

The Site is not intended for children and teenagers under 18 years of age; if you are under the age of 18, you should not access the Site. MUTHA does not knowingly register or otherwise collect Personal Information from any children under the age of 13, nor is this information knowingly used for any marketing or promotional purposes whatsoever, within the Site or externally.

The Site is not designed to attract anyone under the age of 13. Children are not eligible to use any MUTHA services. We respectfully request that children under the age of 13 do not visit the site or submit any personal information to us.

7. Changes

MUTHA may periodically update this Privacy Policy to reflect changes to our practices, or for other operational, legal or regulatory reasons.

8. Contact Us

For more information about our privacy practices, if you have questions or would like to make a complaint, please see our contact details below.



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